BMW cookie policy

What is a cookie?

A cookie is a small file that stores internet settings. Almost every website uses cookie technology. It is downloaded by
your internet browser on the first visit to a website. The next time this website is opened with the same user device, the
cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to
another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously
with this browser and in some cases to vary the displayed content.

Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already
visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for
example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal
interest and needs.

Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies,
performance cookies, functional cookies, cookies for marketing purposes.

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Cookies not requiring consent on this website

Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you open the vehicle configurator you are shown a version where the bandwidth-related data volume corresponds to that of the internet connection you are using. When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.

Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at
any time.

Examples of cookies not requiring consent / list of cookies not requiring consent

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Expiry date

Cookies requiring consent on this website, based either on our legitimate interest or your given consent

Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.

BMW also integrates content from third parties in this website. Examples of this are the integration of YouTube videos. These third-party providers can theoretically set cookies while you are visiting the BMW website, obtaining the information that you have opened a BMW website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent, to revoke consent that has been given, or to deactivate cookies, based on our legitimate interest, to get performed at your initial page view (cf. “Performance Cookies”) you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

List of cookies requiring consent or based on our legitimate interest that can be deactivated at any given time:

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Expiry date


Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

Essential cookies

Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input or vehicle configuration) are preserved, also when navigating between individual pages of the website.

Functional cookies

Functional cookies enable a website to save details that have already been provided (e.g. choice of accessories in a vehicle configuration) and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot
track your movement on other websites.

Performance cookies

Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is will be aggregated and thus will be analyzed in a non-attributable way to a specific person. These cookies are used exclusively to improve the performance of a website and thus the user experience.

Cookies for marketing purposes

Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.

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Use of cookies on

In the same way as most websites you visit, also uses cookies to improve the user experience for both oneoff and repeated visits to the website. This enables you for example to switch quickly and easily between pages, to save your vehicle configuration and to use GoogleMaps services.

Cookies are set either by our website (first-party cookies) or by other websites from which content appears on our website (third-party cookies). These third-party providers can set cookies when you are logged in to their sites and visit our website. BMW AG has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain more information regarding their use of cookies.

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Managing and deleting cookies

The top button provides you with the possibility to refuse or accept cookies requiring consent. You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser. If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.

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Performance cookies: User tracking

Our website uses Adobe technology to collect information as to how users interact with the website and its content. These performance cookies get set at initial website call and are based on our legitimate interest to better understand our visitors’ usage of the website for further adaptation and modification purposes. You can de-activate these cookies at any
given time, in the footer section of the website or within your browser setup.

Within the framework of the application of Adobe, the data are collected by means of Adobe Analytics and Adobe Dynamic Tag Management and are anonymized, processed, and stored in Adobe data centers in Europe. If you wish to object to the complete data acquisition by Adobe, you can do so by using the button provided above or running the opt-out process on the Adobe website and thus declare your objection:

If you wish to have a complete Adobe opt-out as performance cookies, you can do so via the button provided above.

If you delete all of your cookies, you have to run the opt-out process once again especially for Adobe performance cookies, as in this case the opt-out function you have selected is no longer documented. This also applies if you visit this website from other user devices. If your security settings are too high and the cookie is blocked, we cannot act on your opt-out request. In this case, this is pointed out to you and you should repeat the opt-out process with lower security settings.

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Use of Facebook social plug-ins on

Within the framework of the BMW AG internet site at the domain, so-called social plug-ins of the social network are used. This is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). These plug-ins are marked with a Facebook logo.

If you activate the inactive Facebook Plug-in on the internet site of BMW AG under the domain, your browser sets up a direct connection to the servers of Facebook. The content of the plug-in is transferred by Facebook directly to your browser and then integrated in the website.

The integration of the plug-ins means Facebook receives the information that you have opened the corresponding page of the BMW AG internet site. If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. As soon as you interact with the plug-ins, for example by clicking the "Like" button, the corresponding information is sent from your browser directly to Facebook and stored there. The purpose and scope of the data acquisition and other processing and use of the data by Facebook as well as your rights and setting options in this respect to protect your private sphere can be found in the data protection information provided by Facebook:

If you do not want Facebook to use our internet site to collect data about you, you must not activate the inactive Facebook Social Plug- when visiting the BMW AG internet site at the domain

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Use of Cookies by BMW.

A cookie is a small text file that some websites store on your computer.

Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

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Disabling/Enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all of the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

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Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookies preferences within our website but this is currently under development. As an interim step below we have details all of the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies details on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.

The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.


Please note: It is possible that cookies have been stored on your device before your revocation. Due to technical reasons, we can delete parts of the cookies – especially those set by us – but not all cookies that are stored on your device. Your browser gives you the possibility to delete those cookies in the privacy setting of your browser.

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Cookie key
Expiry date
Name of component / Cookie type

Sharing tools

The BMW Group web pages contain embedded 'share' buttons to enable users of the site to share content with friends through social networks, such as Facebook and Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.

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