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In the shadows of the Alps, a new chapter for BMW ALPINA begins. Guided by our heritage, we focus on speed, not sport. We find beauty in sophistication and create automobiles that master both performance and comfort.

elevating
journeys

A new chapter begins

The Vision BMW ALPINA invites you to drive far, travel fast and seek the exceptional. Its harmonious form and refined detailing embody confident performance and composed serenity.

Crafted precision defines every line and every detail. In the Vision BMW ALPINA, each drive unfolds as a journey where serenity and speed come together in quiet harmony.

A HERITAGE THAT GUIDES US

Since the 1960s, Alpina has shaped a story defined by passion, precision and craftsmanship – a legacy that BMW ALPINA carries into the future with clarity and intention.

BMW ALPINA heritage journey

Beginning of a journey

In 1965, Burkard Bovensiepen founded Alpina, inspired by technical curiosity and rooted in the inventive spirit of his family’s typewriter factory.

BMW ALPINA heritage mastery

Crafted with mastery

Alpina refined BMW engines with meticulous handcraft – pistons and cylinders polished by hand to achieve remarkable precision and a distinctive mechanical signature.

BMW ALPINA heritage racing spirit

Engineering meets racing spirit

During the 1970s, Alpina shaped long endurance racing with elevated engines and innovative lightweight approaches – achieving a balance of both performance and comfort.

BMW ALPINA heritage refinement

Signs of true refinement

The Alpina stripes as part of the Deco Set became a hallmark of discreet sophistication. Applied with precision, these fine gold or silver lines add a subtle elegance to each automobile.

BMW ALPINA heritage detail

Iconic down to the last detail

The 20-Spokes Wheels embody precise craftsmanship and technical clarity – a discreet hallmark of BMW ALPINA’s timeless quality and unmistakable identity.

BMW ALPINA heritage partnership

A unique partnership

Since 1965, Alpina and BMW have shared a close partnership. Hand-finished engines and collaborative production shaped a legacy that continues until today.

GRAND TOURING

A new chapter of travel begins – where every place, every landscape, leaves its mark. Sixty years of mastery culminate in a refined balance of speed and comfort – rewarding every journey as much as the destination itself.

A new chapter of travel begins – where every place, every landscape, leaves its mark. Sixty years of mastery culminate in a refined balance of speed and comfort – rewarding every journey as much as the destination itself.

BMW ALPINA Grand Touring

BMW ALPINA Grand Touring

BMW ALPINA art of crafting

BMW ALPINA art of crafting

ART OF CRAFTING

Decades of craftsmanship shape all we do. Every element is intentional, each material carefully chosen. Our artisans and engineers work in the smallest of details – inviting discoveries that linger long after the journey ends.

Decades of craftsmanship shape all we do. Every element is intentional, each material carefully chosen. Our artisans and engineers work in the smallest of details – inviting discoveries that linger long after the journey ends.

THE VISION BMW ALPINA

Serene comfort

The shape of speed

Every detail elevated

Speed meets serenity

The interior of the Vision BMW ALPINA unfolds with a sense of space and serenity, its materials wrapping each passenger in quiet comfort. Every surface speaks of craftsmanship, while technology remains discreet, emerging only when needed. Heritage details appear in subtle moments, revealing meaning that lingers long after the journey ends.

The Vision BMW ALPINA stands poised and unhurried. Its powerful proportions, pointed nose and flowing form hint at its inherent speed. Lines trace with quiet authority, while heritage details – from the 20-spoke wheels to the minimalist new deco-lines – carry the brand’s past into the journey ahead.

Every element of the Vision BMW ALPINA is thoughtfully considered, each material chosen with care. Inside, fine leather, precious metals and signature stitching reveal themselves to those who appreciate true craftsmanship. Outside, from the lights to the depths of the grille, every feature hints at something more, inviting discovery.

Crafted as a one-of-one, the Vision BMW ALPINA‘s form embodies the pinnacle of capability and comfort. Remarkable speed meets effortless ease, inviting those behind the wheel to drive far, travel fast and seek the exceptional. Even at grand scale, the Vision BMW ALPINA moves with agile authority, its presence felt from every angle.

SIGNATURE HALLMARKS

BMW ALPINA deco-lines

Deco-lines

Applied with precision, the deco-lines flow across the body like a fine ribbon – refining each detail and expressing a history of elegance and timeless craftsmanship.

BMW ALPINA 20-Spokes Wheels

20-Spokes Wheels

Every spoke of the forged 20-Spokes Wheels embodies precision and passion – a powerful symbol of the heritage that defines BMW ALPINA.

BMW ALPINA elliptical four-pipe exhaust

Elliptical four-pipe exhaust

The distinctive elliptical four-pipe exhaust blends subtle sportiness with elegance – its characteristic shape giving the vehicle a recognisable acoustic expression.

BMW ALPINA stitching

Stitching

The signature stitching pattern echoes the rhythm of the deco-lines, reinterpreting it with crafted subtlety – turning the interior into a place of composed calm.

BMW ALPINA steering wheel

BMW ALPINA steering wheel

The hand-stitched BMW ALPINA steering wheel combines premium materials with ergonomic clarity, offering a refined and purposeful touchpoint.

ALPINA lettering

ALPINA lettering

The ALPINA lettering at the front lends the vehicle a calm, confident presence. Its free-standing characters add depth and form a distinctive signature of the brand.

BMW ALPINA crystal drinking glasses

Crystal drinking glasses

A set of crystal drinking glasses is discreetly stowed in the rear console and lifted forward by a magnetic function – securing itself elegantly without any visible mechanism.

Signature of Balance

Every design element of BMW ALPINA reflects clear elegance, crafted precision and a sense of harmonious balance. Deco‑lines, forged 20‑Spokes Wheels and the elliptical four‑pipe exhaust connect our heritage with a contemporary expression of refinement.

Together, they form a distinctive design language that honours our heritage while reimagining them for today – creating not just automobiles, but refined masterpieces.

Frequently asked questions about BMW ALPINA

BMW ALPINA is the most exclusive luxury and performance brand within BMW. Since its integration in 2026, BMW ALPINA has combined precision engineering, handcrafted refinement and a unique Grand Touring experience. The brand stands for confident performance, discreet elegance and a distinctive identity within the BMW portfolio.

BMW ALPINA stands for Grand Touring at the highest level. Building on a strong heritage, the brand’s promise – Elevating Journeys – reflects a driving experience defined by serene power, refined precision and composed comfort. Every automobile is a crafted masterpiece for discerning individuals who make no compromise in performance, character or elegance.

The former Alpina brand has evolved into an endorsed brand within the BMW Group. While Alpina historically refined BMW vehicles across several segments, BMW ALPINA now represents a dedicated brand identity within the portfolio. Although the product offering and processes have changed, future BMW ALPINA automobiles will embody a new expression of the brand while preserving the heritage and hallmark characteristics that define Alpina. 

BMW M represents the ultimate BMW with expressive, motorsport inspired performance – Born on the Racetrack and Made for the Streets. BMW ALPINA, in contrast, focuses on the top end luxury segment, offering authentic, characterful vehicles defined by discreet luxury. Compared to BMW M, BMW ALPINA emphasizes serene speed, long distance comfort and a refined Grand Touring character.

The Vision BMW ALPINA is a design and technology outlook that demonstrates the brand’s future direction. The design study itself is not intended for sale. However, key elements of the Vision BMW ALPINA – design, materials, driving experience and brand interpretation – will flow into future BMW ALPINA models.